http://www.theguardian.com/media/greenslade/2015/feb/06/rupert-murdochs-grandson-launches-an-audio-news-app

This article is about the Murdoch family and Rupert Murdoch Grandson has launched his new app which is a news audio app. 

• Rupert Murdoch’s grandson, James MacLeod, is following in the family footsteps as co-founder of a new news app called Clippet
• MacLeod is the son of Murdoch’s eldest daughter, Prudence, and Alasdair Macleod, who worked at Wapping for a good while as manager of the Times before taking an executive role in Australia. He spent 20 years working for News Corp before leaving in 2010. James was born during his stint in Britain, but was raised in Sydney.
• Unlike BuzzFeed, Vox and Vice, which are all increasingly investing in original journalism, Clippet summarises the main issues of the day reported elsewhere in what is thought to be an accessible way.

I believe James will be the next billionaire and will take over the Murdoch families asses which include Sky and Fox. 

http://www.theguardian.com/media/2015/feb/03/spotify-abandons-russian-launch-plan




This article is about how Spotify abandons their plans to launch in Russia. However the CEO stated that it may happen in the near future. spotify is a great service which provides great music and could be a hit in Russia. 

• Kubaneishvili wrote: “I regret to inform you that Spotify refused to launch in Russia in the foreseeable future. There are several reasons – the economic crisis, the political situation, the new laws governing the internet.”
• His statement that the move was for the “foreseeable future” suggests the Swedish company may revisit its decision should economic and political conditions change.

I think this will be great for Russian this service, however I don't understand why they will pull out as this will only effect the companies profits. 

http://www.theguardian.com/media/2015/feb/08/snapchat-discover-daily-mail-vice-media-facebook



This article is about the new snap chat update available to all users. This article is about how it helps vice media. This is very usual as snap chat is known for sending pictures and the discover section was a surprise to many people including me. This helps these outlets to advertise and helps both parties. 

• “Snapchat’s Discover news partnership is very exciting,” says Sue Llewellyn, a social media consultant for the BBC and other media organisations.
• snapchat is shy about sharing numbers but in December 2014 TechCrunch reported it had close to 200 million monthly average users, up from 100 million in August, with the company valued at at least $10bn. This may be far from Facebook’s 1.39 billion active user.

I believe this is a very good idea and this something that i really like as I have already used it and read the articles on the discover page which as I am niche reader and this supporters this audience. 

Alvardo

1. Adulthood links to alvardo's theory because the black characters in the movie are presented as dangerous with knifes and guns

2. The Second video links to the theory because Black Africans are being pitied asking for the peoples money.

3. The third video is presenting black people as dangerous.


Fannon

1.  The video of the man getting beaten up links to fannons theory as it has a essentialisation of chavs as a group are beating someone up.

2.  This links to fannon because this actor is putting on a white mask and is acting different to his culture.

3. Citizen khan links to Fannons theory as the The dad is acting like a child and is acting different.

Said

1.  Jasmin links to said because it shows the western is more powerful than the eastern.

2.  Four lions links to the saids theory because it is mocking the eastern world and America is presented as superior to the eastern world.

3. American Sniper links to Saids theory because eastern is at war with Americans and it shows Americans are more power full.

             

1. Alvarado's theory is separated in 4 sections- Dangerous, Pitied, humorous and exotic and people are represented in these 4 categories. 

Fannon's theory summarizes stereotypes.outlining typical black stereotypes and how individuals who do not originate from Britain are seen to be 'putting on the white mask'

Edward summed up as civilized VS. uncivilized, West VS. East

2. It offers positive representations of British Muslims as you can see them praying before they start working.Also it shows British Muslim women are very strong willed as she goes of to do her on things and puts on a white mask. Also a positive representation for British Muslims as she has control as she is doing her own stuff.

It also has a negative impact of British Muslim as the Man is living in a very unpleasant house. The way he is eating the peanut butter shows he has no manners. He isn't acting like a Muslim as he pulls out drugs. 

http://www.theguardian.com/media/2015/jan/28/bloomberg-switches-off-comments-in-website-redesign#




This article is about the new Bloomberg website which provides business news. Recently they developed the new website and removed the comment section. However they believe it will be better to turn of the comment section because it makes to website more faster and able to get more content on the website. Bloomberg’s new site aims to bring together content from the media company’s digital, print, television, radio and live event operations.

• “It’s faster, smarter, and frankly bigger than anything we've done before – and it’s uniquely digital, built for a global web audience, and designed to deliver the right news at the right time,” Topolsky said.
• A spokeswoman for Bloomberg declined to comment on the removal of comments, but it is understood the company believes the conversation about its content is better served on social media rather than on its own platform.

 I believe this is bad mistake because news stories are about what people think, however this doesn't allow onsumers to comment on the news story which is a bad thing as they can't comment 

Films- Adulthood, Kidulthood, attack the block , ill manors, shanks, sket

TV Shows- citizen khan, goodness gracious me, luther, line of duty

Online tv shows- Brother with no game, meet the adebanjos, brothers with no games. 

We can apply Fannon and Alvardo's theories to the tight jeans short trailer as they reinforce black and youth stereotypes. I believe it does challenge some representations of the black youth as well. Alvardo has 4 sections. I believe that it goes against the dangerous representation as these three young adults are far from dangerous as they give the white man in tight jeans no big mouth and no continuous steer. The dominate stereotype, of black youths, is that there are scary and make you cross the road, however they weren't presented in that way. They also were being humorous as they were making funny jokes and acting like children with the jokes and they were having a fun time and being funny. These 3 black youths have been initialized as they are acting like little children as they were arguing and joking around. 

The second text was gone too far and it was a trailer. In terms of Alvardo's theory the Nigerian was pitied as he was acting like a child and people were laughing at him as they were feeling sorry for him. He is also exotic as he brings the Nigeria culture to the UK and is acting different to the people in the UK. In this trailer there is no dangerous representation as this move there are quite funny and don't act dangerous. Franco's theory states that this Nigerian is Primitvized as he is unknown to the England culture. Lastly the Nigerian person is acting like a child in the movie and this is evident in the way he acts in the chicken shop and starts singing.