- Why are respected news brands good news for Twitter?
This will give twitter a good reputation as major institutions use their source to spread news and this will only make twitter make more advertising money as they have big institutions with high amount audience to spread their news and twitter could use this to advertise.
- Why in turn is Twitter good for respected news brands?
Twitter is fantastic for the brands that are using it as this will allow them to gain a higher amount of audience and a higher reach of people as people all over the world use twitter and this can gain them more people. These brands can also do marketing on twitter for free as they can spread their promotional offers via tweets and many people can retweet and spread the word.
- The report suggests that old and new media “are not, in fact, in direct competition, but often work extremely well together to enhance both the media eco-system and the consumer experience”. What evidence do they provide to support this idea? Do you agree with it?
This would then be viewed by they followers and if they were watching the same thing at the same time they would be able to join in the banter as they are able to comment.The example provided is that of twitter and the ways users can experience an enhanced consumer experience for example one of the ways this can happen is through gossips or banter. A viewer of a TV show may find something funny and 'tweet' it to the 'twitter verse' that will join in the laughter or 'banter' and will create their own version or be involved in the gossip and/or banter.
- On page 24/25 of the report, the focus turns to gossip or banter. What example tweets from journalists are used to illustrate this?
Kim kardashian being to big for her pants.
Sales figures of arsenal toaster.
- Do you think the increasing amount of gossip or banter is harming the reputation of news and journalists?
Journalist pay so much money to study to become journalists and they could get destroyed online by trolls and this effects their reputation which is bad for them as they may not be trusted.
- What does the report say about trust in Twitter and journalists (look at pages 34-39)?
New and digital media developments have had a positive impact on traditional newspapers as it has bought the traditional newspaper industry a new format to portray their news and in new styles and create a more regarded connection.
"Almost half of all Twitter users, and almost two thirds of news brand users, say it is important that news on Twitter is verified by a respected brand. This helps build trust in the content."
- Finally, do you think new and digital media developments such as Twitter have had a positive or negative impact on traditional newspapers?
This has had a positive and negative impact on newspapers as they cannot sell the same amount of newspapers as before however they have the licence to advertise more as more people use the newspaper online