This article is about new digital media and how only 2 traditional media papers are doing well online. The average number of unique browsers visiting Mail Online each day increased by more than 5% to 14.7m while the Guardian saw an increase of nearly 5% to 7.35m, according to Audit Bureau of Circulations for February.
- Month-on-month, the biggest losers were Trinity Mirror, whose daily browsers fell at its national titles by 16.6% to just under 4m, and Metro, whose average daily browsers decreased by more than 10% to 1.1m.
- The Telegraph and Independent bothexperienced small falls of about 3% to 4.4m and 2.4m respectively.
- The two Northern and Shell titles, which have the smallest audiences online, also fared poorly, with the Daily Express falling 4.5% to under 840,000 and the Daily Star falling by more than 11% to just under 600,000.
I believe these figures show the decline with the newspapers and it's a massive problem with newspapers as it shows the decline.
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