The Apple Watch was made available to order on Friday, with the company’s attempt to discourage customers from camping outside Apple Stores proving largely successful. At 8:01 on Friday morning, London’s major Apple stores in Regent Street and Covent Garden had bare pavement outside – a far cry from the bustling scenes greeting the company’s last major device launches, the iPhones 6 and 6 Plus.
- Those stores (as well as the Apple outpost in the Selfridges department store) do have one unique draw: the only units of the solid gold, £8,000 Apple Watch Edition available to try on in the whole of Britain. Customers will still have to book an appointment, in slots of up to 15 minutes, using the company’s website, before they can put the 18-karat slab of gold on their wrists
I believe Apple tried to state that to encourage more people to camp outside their store however it didn't work solely because of the price of the product which cant work for their target audience.
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