Exam plan

Tittle- Developments in new/digital media mean that audiences can now have access to a greater variety of views and values. To what extent are audiences empowered by these developments?

Sources for the question- Twitter, Facebook, Google Blog and YouTube.

Theories and statistics- 18.3 million households in the U.K had access in 2009- Increasing every year. 

• Information Revolution- The most important medium of the twentieth century - (Briggs and Burke)
• Different types of communication- Many to many communication, One to One and One to many 
• According to Lin and Webster the top 5 % of website accounted 75 percent of the online audience. 
• Pareto's law is that a minority of media producers serve a majority of consumers. 
• Online corporate power links to all my sources. 
• Google part of the big eight companies and they are in full control of blogger and YouTube
• Facebook is one of the most wealthiest company 

Introduction- Talk more about the question and explain the question.

Paragraph 1- Freedom online as on twitter you can state your own opinion- recent example #VoteyesforScotland

Paragraph 2- No censorship on social networks and you can produced whatever you want e.g. Groups on Facebook- Riots 

Paragraph 3- You can produce anything and put it anywhere- youtube videos and downloadable items. 

paragraph 4- Top 5% of websites are used by 75 per cent of consumers 

paragraph 5- Audience still have to believe dominate ideologies. How industries are killing culture. Companies keeping control and their ideologies are believed .  

Paragraph 6- conclude the whole essay 

http://www.theguardian.com/technology/2014/sep/15/apple-iphone-6-plus-pre-orders

This article was on the guardian website and it's about the high demands for the Iphone 6. This article states that they've been over 4 million pre orders for the new phone. It also warns customers that it will be very difficult to get the phone on release day because of the high demands and could wait a while. These pre-order levels have smashed records for Apple. These levels have doubled the amount of pre orders for the Iphone 5 in 2012. These figures do not include China. Apple also warned customers that the orders may not be delivered until October. 

• 4 million preorders for the Iphone 6
• The Iphone 6 plus is in the highest demand and will be hard to get in the first few weeks
• Orders do not include China 

I think that these orders show the loyalty that customers have with their customers as they've smashed records. This also shows as a brand apple is the biggest and is bigger than rivals Samsung in the marketing and branding department. samsung may be better with features but this shows they are some way off with marketing and Apple are way ahead of competitors. 

U2 Album

http://news.sky.com/story/1336596/apple-delete-u2-itunes-album-in-one-click

This article is about the new album from U2 which is free to all apple customers as they can download the album for free on their devices. This article states that some apple customers are not happy with this automatic download as it downloads automatically. Also the article states that users took social media to complain about this album download. 

• 33 million Itune account holders accessed this album  
• Tim Cook announced this album would be given to the 500 million itune users. 
• People took to Social media to complain about this issue

Firstly I don't believe why users are complaining about something that is free,We complain that we get nothing free, we do and we see users complaining. Also this album would be over £8 and apple paid high amounts of money to reward customers. On the other hand I can see why people may be complaining because a song could affect mood and when listing to music of itunes this song could be played randomly and people may not like it. 

Microsoft wants to buy minecraft

http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/digital-media/11087248/Why-does-Microsoft-want-to-buy-Minecraft.html



This article is about why Microsoft want to buy online sensation Minecraft.  The valuation of the game is 1.2 million pounds and that is the fee that Microsoft have to pay to acquire the game.  This article states that the 2 industries are already in talks and are close to agreeing a deal. 

• Minecraft is valued at 1.2 million
• 2 companies close to agreeing a deal 
• Major American company Bloomberg have made a previous bid. 
•  

What I believe that Microsoft are doing with this is that all xbox consoles will come with the minecraft already installed for the buyers. This will give them a edge over rivals playstation because this is one of the biggest game and will be on the xbox as minecraft are purchasing the rights. This could increase microsoft (Xbox's)market share as this is a very popular game and playstation users play this game and this may force them to join the other side. 

APPLE

http://www.cnet.com/news/is-apples-iphone-6-just-googles-nexus-4/



This article is about the new I PHONE 6 comparing it to the nexus 5 which is a provided by Google. It states how apple are 2 years behind with their features and nobody seems to notice because of apples intense marketing. This article also states how poor Google's marketing is as nobody really knew about these feature 2 years ago. Also this article also has support towards the apple product as they state the simplicity of the product is a positive and reason why it is so popular towards the older audience 

• Apple is way higher priced than the Google product
• Terrible marketing hasn't helped google 
•  Apple loyalist are forgiving because of what the product does and how it helps them 

In my opinion I believe the I phone is worth every penny simply because of the simplicity of the product. The product is simple and it does so many technical things which are worth every penny. People find it hard to use android and that's android on fault and Apple have taken it to consideration and have helped the consumers  

Prem Rights

http://www.theguardian.com/media/2014/aug/15/premier-league-warns-fans-vine-videos-goals



This article was on the guardian sport section and it's about the premier league goals highlights being showed on social media. Over the last year or so people have been posting goal highlights straight after the goal has been scored which isn't going down well with- BT and Sky as they invest heavily for the rights. This is breaching the copyright rule which is illegal. In this article it also states that the premier league are trying to tackle this online copyright issue. Also a threat to the premier league as commercial partners may pay less as content is being revealed online. 

• Footballvines has over 500k followers on twitter 
• Premier league rights costed sky and BT 3BN
• Over 9199 complaints on twitter
• Premier League have nothing to do with the vines

I believe that the premier league should continue to allow supporters of their teams to see the goals as there is no access to the 3PM kick offs as partners don't broadcast live. Also this is online and it will be very hard to tackle this issue as people will continue to post the goals. 

Digital media

1. http://www.theguardian.com/technology/2014/sep/08/football-50-best-footballers-fifa-15
  
3. This article is about the next generation consoles next big game. This article is on the top 50 players in the next video game and how these players are based on their real life performance. It also states that developers have a eye on every player within the year and base their stats on how well the players performed in the season. Overall the article is about the new game and this article summarises the the new games top 50 players. This article also talks about the dominance of the Spanish league as it states the top players are dominated by players from the Spanish league.

• Players Ratings based on their performance over the last year 
•  Top ten players dominated by players in the Spanish and German League (premier league standards dropping)
• Developers believe this game will have the most up to date stats 
• They analyse players based on a five criteria 

5.  In my opinion I think that the developers are too biased towards the La Liga and the 2 big teams in that the league ( Real Madrid and Barcelona). Also I think that these ratings are not based on the season stats and these ratings are based on the media hype and the players which the media focus on have the highest ratings. For example James Rodriquez technically isn't better than the likes of Arturo Vidal and Toni Kroos but James has a higher rating due to one good tournament and a big money move to Real Madrid which was all over: print, broadcast and social media, if James was still at Monaco he wouldn't be in the top 50.