Exam plan

Tittle- Developments in new/digital media mean that audiences can now have access to a greater variety of views and values. To what extent are audiences empowered by these developments?

Sources for the question- Twitter, Facebook, Google Blog and YouTube.

Theories and statistics- 18.3 million households in the U.K had access in 2009- Increasing every year. 

• Information Revolution- The most important medium of the twentieth century - (Briggs and Burke)
• Different types of communication- Many to many communication, One to One and One to many 
• According to Lin and Webster the top 5 % of website accounted 75 percent of the online audience. 
• Pareto's law is that a minority of media producers serve a majority of consumers. 
• Online corporate power links to all my sources. 
• Google part of the big eight companies and they are in full control of blogger and YouTube
• Facebook is one of the most wealthiest company 

Introduction- Talk more about the question and explain the question.

Paragraph 1- Freedom online as on twitter you can state your own opinion- recent example #VoteyesforScotland

Paragraph 2- No censorship on social networks and you can produced whatever you want e.g. Groups on Facebook- Riots 

Paragraph 3- You can produce anything and put it anywhere- youtube videos and downloadable items. 

paragraph 4- Top 5% of websites are used by 75 per cent of consumers 

paragraph 5- Audience still have to believe dominate ideologies. How industries are killing culture. Companies keeping control and their ideologies are believed .  

Paragraph 6- conclude the whole essay