This article was on the guardian website and it's about the high demands for the Iphone 6. This article states that they've been over 4 million pre orders for the new phone. It also warns customers that it will be very difficult to get the phone on release day because of the high demands and could wait a while. These pre-order levels have smashed records for Apple. These levels have doubled the amount of pre orders for the Iphone 5 in 2012. These figures do not include China. Apple also warned customers that the orders may not be delivered until October.
- 4 million preorders for the Iphone 6
- The Iphone 6 plus is in the highest demand and will be hard to get in the first few weeks
- Orders do not include China
I think that these orders show the loyalty that customers have with their customers as they've smashed records. This also shows as a brand apple is the biggest and is bigger than rivals Samsung in the marketing and branding department. samsung may be better with features but this shows they are some way off with marketing and Apple are way ahead of competitors.
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