Audiences have been empowered with the developments of new digital media, however there are some theories and arguments that states that this is not true and argue against this point. In this essay I will be on both sides discussing a Marxist and pluralistic point of view and discussing both sides. 

A Marxist perspective would argue that the so-called “information revolution” has done little to benefit audiences or to subvert the established power structures in society. Far from being a “great leveller” (Krotoski, 2012) as many have claimed, it has merely helped to reinforce the status quo by promoting dominant ideologies. The most popular news website in the UK by a considerable margin is the ‘Mail Online’, which receives more than 8 million hits every month and is continuing to expand rapidly – with forecasts that it will make £100 million or more in digital revenues in the next three years. Similar to its tabloid print edition, the website takes a Conservative, right-wing perspective on key issues around gender, sexuality and race and audiences appear to passively accept what the Marxist theorist, Gramsci, called a hegemonic view. When one of their chief columnists, Jan Moir, wrote a homophobic article about the death of Stephen Gately in 2009 there were Twitter and Facebook protests but, ultimately, they did not change the editorial direction of the gatekeepers controlling the newspaper.

The developments of new digital media have empowered the audience and this is from a pluralistic prospective. pluralistic perspective states that audiences have become much more powerful that they are able to “conform, accommodate or reject” (Gurevitch) Audiences can believe read whatever they want as it entirely their choice and they don't get forced into choosing what they read or believe. However Audiences have been more empowered with the developments of new digital media as the Scottish referendum shows that audience have a more of choice then before as the whole poll was down to the people of the country not the opinion leaders and this shows audience have been empowered with developments of new digital media as this couldn't not have happened without Twitter. 

Google's dominance enforces the Marxist prospective. Google account to the most users on the web and have the most advertising revenue and they can promote their dominate ideologies and promote what they want the audience to see. They can section the news and the top results result to their dominate ideologies therefore consumers believe and read the top results provided by Google. (Lin and Webster) Top 5 per cent of all websites accounted for almost 75 per cent of audience which shows that good are the giant and as they have the most audience people believe their dominate ideologies consumers may not see this. 

User generated content has empowered audiences as the audience have more of say and can contribute to the news more often than before this is because of the developments in new digital media because they can post their work through social media and industries such as BBC can use these.  This has lead consumers to have their own society online as they can share or watch whatever they want online and this couldn't have been done before and whatever goes online isn't controlled by gatekeepers so there isn't a limit or cap on what you can read or see online. "the internet has given audience more power the world is changing and newspapers have to adapt" (Rupert Murdoch) this shows the power maybe shifting infavour to the audience as they may know have a bigger say then before. 

Web pages and Blogs are like million monkeys typing monkeys (Andrew keen) This goes in favour of a Marxist prospective. However the meaning of this quote may be in a pluralistic favour millions means more than one, but the quote connotes whatever they say is nonsense and people still rely on big institutions for their main views and news. Pareto states that the majority is controlled by the minority and audience believe their dominate ideologies not somebody randoms on social networks which shows the power these institutions still hold. 

However I believe that the audience have been slightly empowered by the developments of new digital media but the big institutions do have the final and big say. Lin and Webster state the small minority have the majority of mass audience therefore this shows that audience have the final say and consumers believe their dominate ideologies.  

http://www.theguardian.com/media/2014/dec/01/vodafone-blinkbox-tesco-video-tv



This article is about how Vodafone may buy the tv service blink box there are currently in talks to buy the company and the deal is said to be close to a conclusion, as they are at the closing stages. The company is currently owned by Tesco however they may sell it off and this will be perfect for Vodafone as they can offer it in their contracts to new consumers. 

• Blinkbox offers more than 10,000 films and TV shows on devices including PCs, Macs and tablets, and has content licensing deals with partners including BBC Worldwide, Channel 4 and film studios such as Fox and Universal.
• Vodafone is understood to have held talks about taking over Blinkbox, which made a loss of almost £20m in its last financial year, and one source cautioned that there is no guarantee a deal will be reached

I believe this wouldn't be good piece of the business for Tesco as this is a competitor and it will give vodafone the edge over Tesco  and in my opinion this isn't good 

http://www.theguardian.com/technology/2014/dec/04/north-korea-denies-hacking-sony-pictures-cyber-attack-movies



This article is about how North Korea have denied,hacking sony pictures. The reason why this may be in the media is because of the movie, about north Korea, sony production have produced. With this attack several unreleased films caused disruption. 

•  “Linking [North Korea] to the Sony hacking is another fabrication targeting the country,” the official, who asked to remain anonymous, told broadcaster Voice of America.
• “My country publicly declared that it would follow international norms banning hacking and piracy.”
• Earlier this week a spokesman for its mission to the UN refused to rule out Pyongyang’s involvement, telling reporters to “just wait and see” who was behind the attack.

This is very interesting as the whole movie is about North Korea and I think North Korea are fully behind this attack and they're denying and then state you'll find out who done it  

NDM Story

http://www.theguardian.com/technology/2014/dec/04/apple-deleted-music-ipods-rivals-steve-jobs



This article is about how apple forced users to delete music brought from rival competitors. Rivals such as Amazon and it is claimed that apple forced users to delete music purchased from their. Music from the year 2007 to 2009 was deleted of the iPod as consumers were forced. 

• Apple intentionally deleted music not bought from iTunes from users’ iPods between 2007 and 2009, a court was told in a antitrust suit against Apple.
• Users who tried to sync and update an iPod with music from the likes of Amazon or 7Digital were told there was an error with their iPod that could only be solved with a factory restore through iTunes, which completely wiped the iPod.
• Apple security director Augustin Farrugia told the court that the music was deleted for security reasons and that hackers including Jon Lech Johansen also known as “DVD Jon” and software such as the digital rights management removal tool Requiem had made Apple “very paranoid.”
• “Someone is breaking into our house,” Apple’s founder and chief executive Steve Jobs wrote at the time, according to an email exhibited by Apple software head Eddy Cue.

I believe what apple did could be a mistake or it could've been done by purpose, however they do state that they were hacked and somebody cause this problem, however I think it was all apple as they wanted consumers to buy of iTunes so they'll make more money.  

Murdoch Pay wall

https://docs.google.com/document/d/1jQxGe_uDYgYDkZLo9Rc8FUgC6DAGsFoWt5qF_HVYdgQ/edit?usp=sharing

https://docs.google.com/document/d/1jQxGe_uDYgYDkZLo9Rc8FUgC6DAGsFoWt5qF_HVYdgQ/edit?usp=sharing




1) Do you agree with James Murdoch that the BBC should not be allowed to provide free news  ?

I believe everybody needs a free source of news so they could be informed and BBC has always been the free source to the people as we pay a TV licence fee and it wouldn't be right if BBC didn't provide free news as BBC Motto is to inform and educate and you cannot inform the people as most people won't pay for the paywall fee. I Don't agree with James as BBC don't take any advertising money and don't care high amount of the public's money as they get a licence fee and are a public broadcaster who mission is to inform and educate the people of the U.k and it wouldn't be right if they took more money of consumers 


2) Was Rupert Murdoch right to put his news content (The Times, The Sun) behind a paywall?

He does have a right to put a fee on his quality news because he needs to make money to pay for the journalists he employs and he has a right to have a paywall.  I believe he does have a right to put a cost to his news as he provides quality news to the public, however he will not make as much money because his competitors have provided free news to consumers and it will not work and be successful 

http://www.theguardian.com/media/2014/nov/17/dapper-laughs-ofcom-launches-investigation-itv2



This article is about the internet sensation who had many complaints about his humour and his jokes. Dapper laughs started out on Vine and recently had his brand new contract terminated by ITV due to feminist jokes which haven't gone down well with the public.  This article is about how he got over 99 complaints which had started a investigation. 

• Rule 2.3 of the UK broadcasting code states that broadcasters must ensure that material that may cause offence is “justified by the context”
• Ofcom, which has received 99 complaints from viewers, has now launched an investigation to see if the content of the show is in breach of the UK broadcasting code.
• The last episode of the current series of the show premiered on 3 November and drew an average audience of 262,000.

In my opinion i believe that when you go onto TV your jokes could be taken far as you have a wider range audience and more people watch. I think he should've just done interviews and stayed on vine this wouldn't have happened if he didn't go on TV. 

News values

Immediacy- Before the digital revolution prior to this news was very slow to the public and very hard to spread due to lack of technology. News know is very easy to read as it spreads on digital media and new technology and its very easy to publish the news as before you had to use the papers to distribute news and rare news flashes.  This content spreads all over social networks and its very easy to read. 

Familiarity- Digital media has grown over the years and this has changed the familiarity of news. News that is know shown on TV is more international related as consumers we need to know about current affairs e.g. Palestine. We're used to getting world news these days as it's part of the news. 

Amplitude- This involves large amount of people. this is where messages can get across much easier over social media by posting real footage. This has biggest impact is on the people as they will have a better idea of the event via social media 

Frequency- This is when the event has happened recently. This has been affected by digital media as news could be updated frequently and people can discuss the story as soon as it happens. As soon as the event happens news outlets can report it via online because of the news revelation. 

unambiguity- this has been affected by personal opinions and people have different sources and believe different things you could also share your opinions via social media. 

Predictability- this is do we expect something to happen? this has been affected by social media as people predict something to happen and people expect some events. E.g. we could expect transfers to happen after speculation created on social media. 

Surprise- Is it a rare and unexpected? With new digital media nothing in the news could be unexpected as people gossip on social networks. According to Gultung and ruges unexpected news always becomes a big issue according to Gultung and Ruges theory and makes headlines but technology has made it an even bigger issue. 

continuity- Has this story been defined as news. This has been changed by new digital media as consumers can continue to talk and share about the latest news. You could repost whenever you want. 

Elite nations and people- If it is a big country such as America their news will be covered in the UK because is such a big country. If it was a smaller country the UK wont cover the news story. Bigger countries get more coverage as it concerns more people it will be all over the news. 

Negativity- Is it bad news? 
Most news covered is negative news as channels want attention and more viewers and their views and news gets spread on social media. 

http://www.theguardian.com/media/2014/nov/03/radio-1-launch-video-channel-bbc-iplayer



This article is about how radio station radio 1 will have their own iplayer channel which will provide music and documentaries as they want to battle the you tube generation and domination. The channel will be putting 2 pieces of content everyday and this will always be updated. 

• The station will put up to two programmes a day on the iPlayer channel, which is intended to reverse a decline in listening among its target audience of 15 to 29-year-olds and use it as a “gateway” to introduce younger people to other BBC content.
• The new service, which will feature Radio 1’s Live Lounge and live streaming from events such as its Big Weekend concerts and Teen Awards, is expected to generate an extra 310,000 hours of viewing per month.

I think that this will be a good idea as they are keeping up to date as they will be giving new content everyday and they will keep up with their competitors. 

http://www.theguardian.com/football/2014/nov/20/itv-bbc-bid-premier-league-rights




This article is about how ITV are preparing to buy the premier league highlight rights from rivals BBC. This article states that ofcom are investigating the premier league rights and the rights could be sold to the highest bidder.  The last time ITV held the rights was in 2004 but BBC did buy them back from ITV. Last time ITV had the rights they failed to meet customer demands and were sold straight back to BBC as consumers didn't like the 7 pm show.

• The commercial broadcaster, which last held the rights between 2001 and 2004 when it poached Des Lynam and introduced Andy Townsend’s ill-fated Tactics Truck, is expected to put together a bid once the tender process gets under way early next year.
• The BBC paid £60m per year to retain the rights under the current deal, which runs to the end of next season. That helped the Premier League to a record £5.5bn in broadcasting income over three years, fuelled by a bidding war between BT Sport and Sky that boosted the income from its domestic rights by 70% to £3bn.
•  Next season ITV will lose the rights to live Champions League football after BT Sport spent £897m on an exclusive deal with Uefa.

In my opinion I will hate it if the rights are sold to ITV as I don't like the presenter and I don't like the continues breaks that they have. I really like Gary linekar and the Analysis BBC do which is miles ahead of BBC.   

Build the wall analysis

Section 1: The first section is about how he believes that the audience should pay traditional and quality journalism all the time and not get it for free. 
Section 2: The second section is about how he thinks that the media giants need to step in to change the whole set up, where professional news inst reported by citizen journalist and by qualified journalists. 
Section 3: The third section is about how they ignored the development of new media and it was only recognised when the damage was done. 
Section 4: This section he talks about 3 different things, the first is the pay wall and how audience will pay for the quality news, then he talks about the local newspapers and if they provided quality news then people will be willing to pay for quality journalism. 

My opinion is quite similar to the writer as I have always said people are in a habit to get free quality news as they never noticed the problem when it actually started so people aren't willing to pay for news monthly as its free online and this wasn't diagnosed when first happened. I believe if every industry introduced pay walls then people will be willing to pay for the news and this way more journalist will be employed which will lead to more quality news. 

"You must both also individually inform the wire-service consortiums that unless they limit membership to publications, online or off, that provide content only through paid subscriptions, you intend to withdraw immediately from those consortiums."
So wire services would no longer be allowed to provide content to TV and radio stations?

#1 Posted by Max Brantley on Thu 16 Jul 2009 at 10:30 AM

will never pay for “news” again. Most news is not truly news - it is sensationalism, hype and deception. Most news is not balanced - every editor is biased. And it is not just that - I truly can not afford to pay for news. Academics, especially with tenure, got it made in the shade and may be able to afford to follow the “news” as they are funded and it does not come out of their pockets. The question comes down to this - do we want an informed public or not. The answer, at least right now, is no. If the public were truly properly informed the American people would not allow Wall Street to gut Main Street, would not believe the lies of “the terrorists are going to destroy our way of life” and would understand that it really makes no difference - except in perception - of who holds the title of chief cheerleader - oops I mean Commander in Chief, President, which should be renamed CEO of America Incorporated.

#9 Posted by Lawrence Turner on Fri 17 Jul 2009 at 11:55 AM

If news were not free, there would be enough people willing to pay for it to cover the cost of producing it. But suppose the New York Times suddenly started charging for online access; althought it is a great newspaper, I probably wouldn't pay for it. There are just too many free alternatives that are almost as good. Even if (for example) no other online news source were as good as the Times, the remaining news sources will collectively fill the gap. 
The economic parlance, you have goods which are near perfect substitutes. If I can't read Paul Krugman's column, I can go read some other noble prize winning economist's latest available(and accessible) column. Likewise, if I can't read Thomas Freidman, I can get the same kind of hype from a used car lot advertisement.
So I think, maybe, a number of major papers would have to work in concert to significantly degrade the free online news world. In other words - again in economic parlance - they might have to collude.
The news industry needs something like OPEC.

#13 Posted by Raskalnikov on Fri 17 Jul 2009 at 10:22 PM

http://www.theguardian.com/technology/2014/nov/11/spotify-ceo-taylor-swift-albums-daniel-ek


This article is about the recent removal of Taylor swifts music on the mobile streaming app spotify. This happened as Taylor swift and her record label weren't happy with free streaming at the star where people could listen to her music for free for a whole month. Taylor Swift doesn't like this idea and removed all her music on spotify. 

• Spotify has paid 2bn dollars to the music record labels
• spotify has 50 million active users that stream their music. 
• 13 million of them subscribers paying a monthly fee
• 80 per cent of their subscribers started of with the free trial. 

I'm stuck in the middle of this as I have valid opinions for this current situation. One side is that supporters of the musician should buy the singers album and all the songs to support them if they didn't they wouldn't be a music industry as people download songs and musicians charge a massive fee for tours. However I think SPotify is a great service and most users will end up staying on their and this is money lost for Taylor Swifts record label and herself. 

http://www.theguardian.com/technology/2014/nov/13/google-nexus-6-phone-review-roundup-massive-fast-pricey


This article is about the new Google phone which has recently just come out to the biggest stores in the country. This article is about how people who have brought the phone have had different views and there are mixed feelings about this phone some hate the phone and some people adore the recent phone.  Google are known to having the cheap phone which is the cheaper option however with this you cannot use that term as this phones starts at the price of 499 and the nexus 5 was at a cheap price of 200.  This phone is only on sale in America and supply chains are delaying it for UK release. 

• The nexus 5 price was very cheap and started at 200 pounds however this phone starts at 500 pounds which is unusual from Google 
• This is a big phone as the screen size is 6 inch and that is as big as the samsung note 2 

In my opinion i believe that Google are in their own right to sell this phone at this price, as this phone is as good as its competitors and it shouldn't be a problem if they have a good marketing formula like Apple as this phone is as good as the Iphone 6 as the features are slightly better, but in apples advantage the Iphone is way easier to use.  

http://www.theguardian.com/technology/2014/oct/28/youtube-mobile-viewing-subscriptions-susan-wojcicki


This article is about how YouTube are saying how the audience will not want to see adverts before watching their YouTube video. They also state that they will have to change this and might introduce subscription, although this didn't work in 2013. They state that most views are coming from mobile devices and people are getting frustrated with the adverts. The CEO states that she doesn't want to see adverts. 

• She state's she really likes subscription model 
• Watch time is growing and risen by 50 per cent 
• YouTube have over billion users. 

If YouTube introduce the subscription model they user will drop as YouTube will not be a free service like it is know. I believe that the Adverts aren't that bad as they have the option too skip the adverts 

Facebook

http://www.theguardian.com/media/2014/oct/22/facebook-uk-corporation-tax



This article is about how The massive social media society Facebook don't pay any UK cooperation tax. Facebook is the biggest social media company and most shareholders are from the UK and They pay out shares without any tax and this money is being distributed to people in the UK 

• Facebook made 371 million from advertising last year
• UK Staff received 1.52 free shares worth 118 million dollars
• UK revenue rose to 47 million within a year 
• 2.2 million shares weren't paid out 

I believe that Facebook U.K Must pay U.K tax as everybody earning money have to give give a percentage back to the U.K and Facebook isn't a exception as they are a normal business and I believe that they must get a penalty and serve the consequences.  

http://www.theguardian.com/technology/2014/oct/20/snapchat-messaging-app-ad-creepy-ouija


This article is about how Snap chat have recently put in adverts in the Snap Chat adverts. This advert has put consumers in concern as the advert that comes on is a horror film which have left consumers concerned. The company did admit that they have to make money and this is the easiest way to do it by having adverts in the app as the millions that use it can see the adverts.  This was a issue and Snap Chat had to warn the consumers that the advert could scare them. 

• The business is valued at 10bn dollars 
• Rejected an 3 billion dollar offer from facebook 
• 32 per cent of 18-34 year olds use snap chat 
• over 100 million monthly active users.

In my opinion I believe that Snap chat should be able to put what they want on their stories as it's their creation and they are getting money out of it, as they offer a great service to the consumers. 

Rise of USG

1.  A citizen journalist is someone who mainly publishes online by using a free service e.g. blog or community website. 

2. The primary example is the case of a African American Rodney King. This was about a high speed case in Los angeles.  Eventually this man was caught and was beaten by the police officers and all this was caught via camera recording by someone through a apartment window. Eventually this news it the international stage being on the main news channels and it was user generated. The majority of the complaints were around the racism towards African- Americans. This sparked moral panic as this shows that even police can beat you down and it was civil unrest. Later these people were charged because of assault. However this did spark controversy as they six days of riots where 53 people died. This affected America badly as the damage cost the country up to a billion dollars. 

3. Chat Rooms, reviews section, blog comments, youtube comments, Facebook status, tweets, consumer polls, call in

4. Fist hand footage is more emotive and there is no acting taking place and the consumers can see whats really happening. however professional footage isn't really emotive because everything is planned and nothing is happening live.  Footage on live TV isn't raw and isn't as interesting than content produced by citizen journalists. 

5. A gatekeeper is almost the boss as this person controls what will be seen or what won't be seen in the newspapers. 

6. A gatekeeper is almost irrelevant know as they cannot stop what people are producing online as the internet is where the mass audience is and nobody has control over what goes on the internet 
and what doesn't.

7. The massive concern is that all these qualified journalist spent thousands on going to university, whereas a citizen journalist doesn't have to spend any as they produce what they want online. The rise could also be career threatening as big institutions can use their content at free charge. 

• examples
• theory (audience reception etc.) 
• benefits to institutions 
• benefits to audience 
• wider issues and debates 
• SHEP

This could benefit the big institutions such as BBC as they will be able to footage for proof to show on their website or show on live TV. This also gives proof to the audiences when they have footage as the video gives you 100 per cent proof and the audience could believe the institution which is a benefit to the institution as they will gain more viewers when they have actual footage. 

The benefits to the audience is that they all have a chance to have a say and can have their footage on live TV and big institutions could use their footage if it is in context with the current situations and it could be used, however you'll have to have the standard quality camera to do so, but most people have smart phones which are bound to have great camera quality. So it's benefited audiences as they could take part in the news in this day and age. Also they know have a big opinion whereas before it was no opinion from the audience. 

Social 

Twitter has gone very big and you can know interact with anyone and tweet and re tweet news for everyone to see. 

Historical 

Print was the first way consumers used to get news, then it was broadcast where people could watch rolling news and know people get news on social media instantly after it's published. 

economical 

On-line news viewing is free on certain websites. BBC news is free for the public and they have rolling news. Sky is a monthly fee to watch the news. 

Politically

Politicians can interact with the audience via social media. However the government use broadcast to get their point across to the public and know that isn't possible as not many people watch the news and have other sources of news.  

http://www.independent.co.uk/sport/football/premier-league/arsenal-defender-per-mertesacker-has-twitter-qa-hijacked-by-fans-9798666.html



This article is about how the Former German international QandA was hijacked by fans. this is because people started to troll on the social network and didn't ask sophisticated questions to the former international. There were over thousands of tweets concerning the twitter interactions and most weren't about what arsenal were looking for. 

In my opinion I feel this is just banter between the clubs and the fans and this shows that everyone in the football community can have a laugh with each other, i think arsenal took this on the chin and took the banter and so did mertersacker. 

http://www.theguardian.com/media/2014/oct/16/pistorius-jennifer-lawrence-nude-photos-online-news



This article is about how the recent issues containing Oscar pistorius and Jennifer Lawrence have boosted online traffic since their issues in the media recently.  Mail Online had their biggest rise and the highest numbers of users ever since the Icloud hacking and the decision of the Pistorius trial. Most newspapers articles had a massive rise ever since these issues as recent studies showed. This shows how big these situations were and how newspapers are still the main source of news, not social networks.  

• 184 million unique users for the mail online website with 2.7 per cent rise. which a third higher than 2013
• Monthly rise by 700 thousand

I believe this shows how the big institution are still the major players and people still use this as their main source of news which claims twitter is know the main source, Twitter has never had a rise like this. Also this shows that Newspapers still have a future with all the developments in the digital media as this shows how big the online newspapers industry is. 

Minecraft movie

http://www.theguardian.com/technology/2014/oct/08/minecraft-movies-youtube-mojang-licensing



This article informs the audience about the possibility of the new minecraft movie. This article states that the movie will have a big budget to produce the movie. This game has sold 54 million copies over the 3 major platforms and the CEO would like high figures for the movie. The article states the movie won't be ready until 2017 which is a long wait for the minecraft fans. The CEO states that there will be a long wait as it's a developing project

• The movie will be out in 2017-2018
• The movie will have a big budget
• sold 54 million copies
• recently brought buy Microsoft

In my opinion this will be a fantastic idea and will be a massive hit if the movie comes. The movie could be one of the biggest when it comes out as the game already has a massive fan base. When it comes I thin I will watch it as I play the game, and the 54 million how many of them would watch? I believe this could be massive movie when coming out.  Also I would recommend them to make a TV series as it will fit their ethos well as every episode they build buildings.  

  

http://www.theguardian.com/world/2014/oct/09/iran-blocks-instagram-richkidsoftehran-young-elite



This article is about how the Iran government has blocked Instagram account which shows of the wealth of the young children, This account shows all the things that these kids have which are massive mansions and million dollar cars. This account has over 100k followers and all these people can see the wealth. This was a massive issue that the prime minister had to address the situation to the public. They believe that the values of the page is going against the Islamic views. This article also states that Iran has strict restrictions on social media and monitor social media.                                    

• Page had over 100k followers on instagram 
• That page was blocked because of its vulgar content 
• Instagram has been frozen and nothing could be seen. 
• There's also a parody of this page which goes by Poorkidsofiran

I believe that this is a good thing for Iran that people are showing the wealth in the country, on the other hand I could see why this page was blocked because people don't go with the views of the page of rich kids. I could see both point of views of this situation which is very interesting.

21 things you didn't know about Friends

This articles is quite weird as something That I don't expect to see as it's something that I've never thought about. This article is quite big on social media as I saw it being retweeted on my timeline which shows the popularity of the article.  An example from this article that you wouldn't think about is that a coffee has never been produced on show, as the main setting of the whole show is in a coffee shop and yet a coffee hasn't been produced live on show. This is the stuff that really interests the audiences and reason why these articles are popular and entertain the audience. This article contains links in the article which the audience can watch if they want to know more about the article. 

This type is very similar to media we see in everyday life which inform us about current affairs as this topics is very much unusual. This type of news spreads on social networks as people on Twitter find this type of article and spread it via tweets or retweets.  This type of news will never be shown on TV as it's entertainments not an important issue, whereas traditional media be's all over the TV and articles on the main website.  

Research activity

Broadcast media- 
TV-

1. BBC 
2. Sky
3. ITV

Radio-

1. Radio 5 live news 

E media 

1. BBC News- live feeds
2. ITV News- live feeds
3. Sky news- live feeds 
4. Twitter- news provider  
5. Facebook- news provider
6. Newspaper websites- Telegraph ( no subscription required) and The Sun (subscription required) 

The business named above are the major players who have have the majority of the audiences. New corp own the majority of the newspapers and the biggest cooperation in the united kingdom owning the likes of sky sports. BBC aren't just a news provider they provide the consumers with Drama, documentaries, films and comedy shows. 

Commercial institutions aim is to make the most profit as possible and commercial institutions include cooperation such as: Guardian and telegraph. These businesses want to make money and how they do it is buy advertising in their newspapers and selling their newspapers. Broadcast institutions such a BBC is a public service and you don't need subscription to watch their shows, however with Sky sports you have to pay for subscription and on sky they advertise and on BBC they don't. However you will need a TV licence to watch the public service. BBC are Non-biased whereas channel 4 and they have there own news channel.   

Metro is a non commercial institution and they do not care about the money- their aim is too provide news for the people and have them updated on the latest affairs. These newspapers are mainly found on the trains where people travel every day and this gets them a wider range target market. some free view channels are non commercial as they do not charge the consumers and offer them news. There are also radio which cover local news which are community radios. 

http://online.wsj.com/articles/news-corp-to-buy-online-real-estate-business-move-inc-for-950-million-1412076494



This article is about how media giants news corp are about to buy online house agency. Rupert will acquire 80 per cent of the business. This article states that Rupert Murdoch is about to buy the business and has agreed a fee to purchase the business. This shows the financial strength that Rupert Murdoch still has and he is still ahead off all competitors. This business that he is poised to buy is the third highest trafficked website looking for property. 

• purchasing will cost up to 950 million dollars 
• Third most used real estate website 
• will purchase 80 percent of the business 

In my opinion I believe news corp are purchasing a share because they want a bigger market spand in the media, they already owe massive institution but they don't have estate agency. Overall this shows the muscle that Rupert Murdoch has and this demonstrates the muscles he has. 

http://www.theguardian.com/technology/2014/oct/02/angry-birds-rovio-layoffs-growth



This article sums up the company behind angry birds current situation. This article states that the owner wants to reignite growth and he has to make staff redundant to make this happen. Rovio will make staff redundant in it's native America to save funds to develop the business. This article states that the business wants to develop and new business idea which will be educational app to help students with core subjects. They state they want to delight their fans and making a educational game wouldn't make them happy. The CEO Hek will step down at the end of 2014. 

• Angry bird has 200 million active players 
• Fallen from 263 million at it's peak 
• record revenues in 2013 at 128 million pounds 
• in 2013 added 300 staff members which took the count of employees to 800 million 

In my opinion I believe the educational app will not hit the heights of angry birds. 1st reason is because they're hundreds of educational apps already on the market which are free and lastly I believe it is too late as everything in the phones market has developed and people already have their preferences. Also the app will cost money and people will prefer to buy the free apps and Rovio will not put this app free because the high costs of development. 

Learner response

Mr Bush Feedback 
24/48

WWW- Good reference to some wider context ( e.g. Egypt ) 
EBI-  Try to include more explicit reference to theory eg. news values, Marxism/ key theory)

Recently in Scotland people were voting whether to stay in the united Kingdom or to leave the United kingdom. This shows that the audience are empowered by the developments of digital media that the people of the country can have a say Online. Scottish people on twitter stated a campaign #voteyesscotland This shows that nobody can stop people online and there is no restrictions and there isn't a gatekeeper who can stop this. There was an article in the Scottish times about this campaign which again shows how big digital media is that millions of people get involved and it is all over the news.  This article states that people all around the world were involved in this vote from Alaska to the UK. This article states people from North America were among the votes. This shows how audience have been empowered as they have a say and be all over the news. This news was very big that Scotland government had to have a say and fueled everything about this campaign this links to Andrew keen as some may say that internet is killing our culture because voting is about voting on the election day not being influenced. 

http://advanced-television.com/2014/09/29/netflix-digital-media-player-viewing-surges/





This article is about the views of netflix and how the viewers are just surging up and this means netflix are making high amounts of money. Netflix was a small business providing video and know is making millions. Reports show its risen by 28 per cent which means that it's just gone big and more people are starting to use it and the buisness is just growing. 

• Risen by 28 percent 
• provided on xbox and play stations 
• Downloadable app on android and apple 

In my oppion netflix is a great service for us the audience as it provides us TV catch up whenever and on the go.  I use netflix and I will continue to use it as it offers me a great service. The reason why its going up is because of how east it is to use and it is provided on all devices. You could also use this on smart TVs meaning you don't have to use your laptop as you could use your smart TV to watch TV shows. Also it provides most TV shows which is a benefit for us as we can watch shows which we enjoyed which may not be available. 

http://www.theguardian.com/technology/2014/sep/19/facebook-breaking-news-feed-trending



This story is about Facebook and how the creators of Facebook want to bring the latest news story to the users feeds. Social Media is mainly our source of news as it's instant and most news industries  are know on twitter and this is where the instant news gets shared to the people and has become the younger peoples source of news.  This news story states that Facebook have had some feedback from users about this issue and Facebook are finally about to act on this issue. 

• Facebook is the biggest social media site
• Targets millions of people
• want to provide news

In my opinion this is a great idea for the users. They need to provide this to its consumers as they have fallen behind the competitors as competitors provide news instantly. This will be a great idea for Facebook as this will get them back on track as they don't provide news. 

transportforlondon

http://www.digitalspy.co.uk/tech/news/a599150/transport-for-london-racks-up-1-million-contactless-payments.html#~oQTfjnXNwfNBbm





This article is about how TFL contactless payments rack up 1 million payments. This article states this way has hit one million hits only 9 days after the major mobile networks introduced and supported this idea. TFL began to accept contactless payments on the 16th of September and since then figures just began to rice.  This article says with the new devices e.g. apple watch these figures will continue to rise. 

• 1 million payments in nine days
• nine mobile networks provide this 
• buses and trams accounted 785,000 transactions whilst 375,000 on the tube and overground customers. 

This just shows how far new media has come, that you could know pay for you bus fare via your phone. I believe this will continue to grow and could hit big figures. More people will continue to use. This contactless payment method is know used in shops as you can pay for anything under 10 pounds via card or phone and this shows how far new/digital media has come. 

http://www.independent.co.uk/sport/football/news-and-comment/gary-lineker-involved-in-twitter-row-after-presenter-rubbishes-claims-he-will-be-warned-by-bbc-over-foulmouthed-tweets-9749229.html



This story is about former England international Gary Lineker about his Twitter Row after the Manchester United game. This article states that the BBC have warned Gary Lineker about his foul- mouthed tweets. All his tweets contained bad language on the day which offended Man united fans and his tweets provoked bad reactions. Gary Lineker took to Twitter to deny these reports.  The Journalist who published this story later apologized to Gary Lineker and he accepted the apology.  

• Sh*t on Man united tweet got 20,000 retweets
• Warned by the BBC over offensive tweets
• You can express views easily with the improvements with digital media.

I believe that BBC had to warn Gary lineker,even though he denies it,to protect their image. Gary Lineker denied that he had was warned to protect his image. I believe that influential people like Gary have to watch what they say on social media as the millions of followers won't take it well and it will cause a massive reaction and be in the news

Exam plan

Tittle- Developments in new/digital media mean that audiences can now have access to a greater variety of views and values. To what extent are audiences empowered by these developments?

Sources for the question- Twitter, Facebook, Google Blog and YouTube.

Theories and statistics- 18.3 million households in the U.K had access in 2009- Increasing every year. 

• Information Revolution- The most important medium of the twentieth century - (Briggs and Burke)
• Different types of communication- Many to many communication, One to One and One to many 
• According to Lin and Webster the top 5 % of website accounted 75 percent of the online audience. 
• Pareto's law is that a minority of media producers serve a majority of consumers. 
• Online corporate power links to all my sources. 
• Google part of the big eight companies and they are in full control of blogger and YouTube
• Facebook is one of the most wealthiest company 

Introduction- Talk more about the question and explain the question.

Paragraph 1- Freedom online as on twitter you can state your own opinion- recent example #VoteyesforScotland

Paragraph 2- No censorship on social networks and you can produced whatever you want e.g. Groups on Facebook- Riots 

Paragraph 3- You can produce anything and put it anywhere- youtube videos and downloadable items. 

paragraph 4- Top 5% of websites are used by 75 per cent of consumers 

paragraph 5- Audience still have to believe dominate ideologies. How industries are killing culture. Companies keeping control and their ideologies are believed .  

Paragraph 6- conclude the whole essay