This article sums up the company behind angry birds current situation. This article states that the owner wants to reignite growth and he has to make staff redundant to make this happen. Rovio will make staff redundant in it's native America to save funds to develop the business. This article states that the business wants to develop and new business idea which will be educational app to help students with core subjects. They state they want to delight their fans and making a educational game wouldn't make them happy. The CEO Hek will step down at the end of 2014.
- Angry bird has 200 million active players
- Fallen from 263 million at it's peak
- record revenues in 2013 at 128 million pounds
- in 2013 added 300 staff members which took the count of employees to 800 million
In my opinion I believe the educational app will not hit the heights of angry birds. 1st reason is because they're hundreds of educational apps already on the market which are free and lastly I believe it is too late as everything in the phones market has developed and people already have their preferences. Also the app will cost money and people will prefer to buy the free apps and Rovio will not put this app free because the high costs of development.
No comments:
Post a Comment