This article is about how YouTube are saying how the audience will not want to see adverts before watching their YouTube video. They also state that they will have to change this and might introduce subscription, although this didn't work in 2013. They state that most views are coming from mobile devices and people are getting frustrated with the adverts. The CEO states that she doesn't want to see adverts.
- She state's she really likes subscription model
- Watch time is growing and risen by 50 per cent
- YouTube have over billion users.
If YouTube introduce the subscription model they user will drop as YouTube will not be a free service like it is know. I believe that the Adverts aren't that bad as they have the option too skip the adverts
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