Immediacy- Before the digital revolution prior to this news was very slow to the public and very hard to spread due to lack of technology. News know is very easy to read as it spreads on digital media and new technology and its very easy to publish the news as before you had to use the papers to distribute news and rare news flashes. This content spreads all over social networks and its very easy to read.
Familiarity- Digital media has grown over the years and this has changed the familiarity of news. News that is know shown on TV is more international related as consumers we need to know about current affairs e.g. Palestine. We're used to getting world news these days as it's part of the news.
Amplitude- This involves large amount of people. this is where messages can get across much easier over social media by posting real footage. This has biggest impact is on the people as they will have a better idea of the event via social media
Frequency- This is when the event has happened recently. This has been affected by digital media as news could be updated frequently and people can discuss the story as soon as it happens. As soon as the event happens news outlets can report it via online because of the news revelation.
unambiguity- this has been affected by personal opinions and people have different sources and believe different things you could also share your opinions via social media.
Predictability- this is do we expect something to happen? this has been affected by social media as people predict something to happen and people expect some events. E.g. we could expect transfers to happen after speculation created on social media.
Surprise- Is it a rare and unexpected? With new digital media nothing in the news could be unexpected as people gossip on social networks. According to Gultung and ruges unexpected news always becomes a big issue according to Gultung and Ruges theory and makes headlines but technology has made it an even bigger issue.
continuity- Has this story been defined as news. This has been changed by new digital media as consumers can continue to talk and share about the latest news. You could repost whenever you want.
Elite nations and people- If it is a big country such as America their news will be covered in the UK because is such a big country. If it was a smaller country the UK wont cover the news story. Bigger countries get more coverage as it concerns more people it will be all over the news.
Negativity- Is it bad news?
Most news covered is negative news as channels want attention and more viewers and their views and news gets spread on social media.
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