This article is about how radio station radio 1 will have their own iplayer channel which will provide music and documentaries as they want to battle the you tube generation and domination. The channel will be putting 2 pieces of content everyday and this will always be updated.
- The station will put up to two programmes a day on the iPlayer channel, which is intended to reverse a decline in listening among its target audience of 15 to 29-year-olds and use it as a “gateway” to introduce younger people to other BBC content.
- The new service, which will feature Radio 1’s Live Lounge and live streaming from events such as its Big Weekend concerts and Teen Awards, is expected to generate an extra 310,000 hours of viewing per month.
I think that this will be a good idea as they are keeping up to date as they will be giving new content everyday and they will keep up with their competitors.
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