This article is about how ITV are preparing to buy the premier league highlight rights from rivals BBC. This article states that ofcom are investigating the premier league rights and the rights could be sold to the highest bidder. The last time ITV held the rights was in 2004 but BBC did buy them back from ITV. Last time ITV had the rights they failed to meet customer demands and were sold straight back to BBC as consumers didn't like the 7 pm show.
- The commercial broadcaster, which last held the rights between 2001 and 2004 when it poached Des Lynam and introduced Andy Townsend’s ill-fated Tactics Truck, is expected to put together a bid once the tender process gets under way early next year.
- The BBC paid £60m per year to retain the rights under the current deal, which runs to the end of next season. That helped the Premier League to a record £5.5bn in broadcasting income over three years, fuelled by a bidding war between BT Sport and Sky that boosted the income from its domestic rights by 70% to £3bn.
- Next season ITV will lose the rights to live Champions League football after BT Sport spent £897m on an exclusive deal with Uefa.
In my opinion I will hate it if the rights are sold to ITV as I don't like the presenter and I don't like the continues breaks that they have. I really like Gary linekar and the Analysis BBC do which is miles ahead of BBC.
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